HERITAGE SURF & SPORT MARKETING
As Director of Digital Marketing at Heritage Surf & Sport, I am responsible for creating various online and print advertisements, managing heritagesurf.com, and created a few clothing designs. I’m well versed in Adobe’s Creative Suite, am educated in design practice, and know how to reach a specific target audience.
“Retro Globe” tees
This design was made with Retro/Y2K & Sci-Fi styles recently trending, particularly in the surf community.
With brands like Rusty, Billabong and RipCurl having massive success with their reissue apparel from the 90’s and 2000’s, Heritage wanted to make product of its own with similar appeal.
The Sci-Fi trend in 26 was also taken into account, with graphic elements like the font and grid-globe. Brands like Oakley and RipCurl were gaining popularity based on their Sci-Fi themed products.
Screen printed by Jetty Ink
Each store had 50 shirts in each color and sold out within 3 weeks, massively outperforming all other Heritage apparel.
EMBROIDERY TEES
These shirts were designed to be a clean, streetwear-ish design, still versatile enough and not too youthful to cater to the shop’s highest spending customer base; the same customers that are purchasing TravisMatthew and Vuori clothing.
OTHER GRAPHICS 2026
*Never went to production
SUMMER SALE 2026
INSTAGRAM POST & NEWSLETTER EMAIL
INSTAGRAM STORY
WINTER SALE 2026
INSTAGRAM & EMAIL AD
NEWSPAPER AD
SMALL BUSINESS WEEKEND SALE 2025
INSTAGRAM POST & EMAIL NEWSLETTER
NEWSPAPER AD
SCHOOL DESIGN PROJECTS
My experience with commercial design began with studying graphic design at Saint Joseph’s University in Philadelphia. I learned practical skills in Photoshop, InDesign, Illustrator, After Effects and basic HTML & CSS coding, but also taught me about things like visual communication, inclusive design and typography.
“NAILED” FONT DESIGN BOOK
2024
HUNTER THOMPSON QUOTE BOOK
2024
MF DOOM “CELLZ” LYRICS POSTER
2024
EVOLUTION OF Santa Cruz Skateboards Animation
2024